The most important step has been taken. You are selling your house! One of the first things you will do is write a property description. In addition to good pictures, an attractive text is very important. The text must generate the interest of a potential buyer. This can be difficult and therefore we are happy to help you.
Step 1. Start with the introduction.
- The first sentences should be interesting enough for the seeker to read through.
- What are unique features of the house?
- What are unique features of the environment?
- Name the neighborhood and location (on a quiet road, on the waterfront, etc.)
- Name the facilities nearby (shopping malls, highway access, parking, etc.)
- Please note, this is only an introduction. Do not make it too long and comprehensive! You can describe the details in next paragraph.
Step 2. Describe the layout per floor
- Describe the layout of your home as visual as possible, as if the reader already walks through the house.
- Name details of each room: What kind of appliances are available in the kitchen? What type of flooring? Where is the washing machine situated?
- Name other details such as square meters and the year of manufacture.
- Describe (if possible) the potential. Were there two bedrooms previously? Can an open kitchen or annex be realized?
- Do not forget to mention the storage.
Step 3. Name the details
- First, summarize the details that you have not described before.
For example; the year of construction, possible renovations, insulation, parking.
- What are the top features of your home / neighborhood? You can name them one more time.
(Up to a maximum of 3, don’t repeat it too much). For example: Within walking distance of the Great Forest, South-facing garden
A few more general tips
- Use adjectives in your writing, to make it more visual (modern kitchen, sunny garden, cozy courtyard).
- Do not exaggerate! You do not want the viewer to be disappointed.
- Use short sentences without difficult words.
- Do not make the text too long. Up to 50 sentences. Just tell the most important information.
- Read other property descriptions to find inspiration.